(Solved): Why is it important that you have an intentional graymail strategy? Graymail is the mail that has be ...

Why is it important that you have an intentional graymail strategy? Graymail is the mail that has been opened but has less than 3 seconds of viewing, therefore this strategy causes readers to engage with your emails longer. Graymail is the mail that goes to all the contacts in your CRM, therefore this strategy causes you to consider what messages are comprehensive to your brand and the times of year these emails are most necessary. Graymail is the mail that doesn't affect your overall deliverability (even if there is no interaction from your contacts), therefore this strategy is not important. Graymail is the mail to contacts that have provided consent but have stopped engaging therefore this strategy protects your deliverability, allowing you to pinpoint unengaged contacts which is a signal to ISPs.