Problem and Strategy: Explain the customer business problem that will be solved by your small business and how you will solve the customer’s problem. Business Model: Explain which model you would choose and why: volume, subscription, advertising, or licensing model (see pages 113–114). Success Measurement: Explain what success looks like. Specify your short-term (1–2 years) and long-term goals (3–5 years). Team Responsibilities: Describe what each member of the team will do.