Multiple Choice Question What is the puppose of a marketing channel? It brings all of a firm's retailers together in terms of what they wit charge for the firm's product. It directs the flow of all of a firm's promotional efforts so that the communication message is clear. It directs the distribution efforts of a firm's suppliers to ensure optimal delivery time frames are meL . It makes possible the flow of products and services trom a producer, through intermediaries, to a buyer. Need help? Review these concept resources.