A company almost went bankrupt because they overengineered their products and made them too expensive. They survived by hitting the market with a lower-quality, less expensive product. Some years later the market required a more expensive, higher-quality product but this company was not able to produce such a product because they could not overcome their anxiety based on their memories of almost going under with the more expensive high-quality product. This statement BEST describes which of the following Primary Embedding Mechanisms?